Renzo Rosso began sewing pants for its friends and after 30 years he/she obtained an empire that he/she understands signatures of the highest level and wines inclusive. Now with 52 years, he/she has a new goal: to create a perfume next to L'oréal.
Italian made the factory of Diesel in 1978 to two steps of the channels of Venice and of the Roman theater of Verona, highlighting its collection for the fabric, the denim, and the first design jeans and exclusively European production.
Everything began when Renzo was 15 years old. One day he/she discovered, among their mother's things, a machine of sewing. It didn't take him a lot of time to use the tool like toy for their free whiles and it developed this way with her their creativity. It began making pants for him, and then their friends who requested him these garments were. But Renzo was for more... it began to manufacture jeans. In the Italy of that time, it didn't not even exist the original jean, word that also, it sounded strange and very distant. But beyond that, Renzo had a good time with its own creations and it used them: denim pants with low waist, narrow leg up and bell below. The fortunate result for the market of the Italian fashion, was more than positive. That pant, it had not only liked the young designer's friends, but rather also, he/she began to work for a textile shop “Moltex”, company of which today is regular. When Renzo is able to obtain all the actions of the company, it plans the market strategies that so much had thought, developing its product like the philosophy of the mark, taking advantage to the denim at the a hundred for a hundred still in the gangplanks, and also, proposing it as the only contemporary garment that symbolizes freedom, comfort and nimbleness.
In the last decade, the creative ones and merchants of the Italian mark have rushed to several parallel business: country, eyeglasseses, jewels, shoes, among others. Such it is so from the year 2000, Diesel stops to only be a streetwear signature to become an extraordinary one producing of prêt-à-porter. Later Rosso, acquires actions of International Staff, distributor of deluxe signatures. Then it was shareholder besides Maison Martin Margiela and of Sophia Kokosalaki. He/she takes place and it distributes Dsquared and Vivienne Westwood. Their diversification has arrived until the vineyards, since bill with a Diesel Farm that produces wines and oils.
One of the most important investments in Rosso, was that of their advertising campaign. Their announcements have marked a landmark since, at the beginning of the '90, it began to exploit images, colors and styles characteristic of the years '50. such it is so in 1997 and in 2001 they were rewarded in the Festival of Publicity of Cannes. In all these campaigns, the main appeal required by the same Renzo, era to show the managerial spirit, and to intend themselves as the main consumers of the mark, and looking for to fall to the new consumers well. Therefore and with total success, after market studies, you reached the conclusion that the consumer of Diesel is convinced of the loyalty of the signature. In 2006, Diesel billed more than a thousand million Eurus.
Italian made the factory of Diesel in 1978 to two steps of the channels of Venice and of the Roman theater of Verona, highlighting its collection for the fabric, the denim, and the first design jeans and exclusively European production.
Everything began when Renzo was 15 years old. One day he/she discovered, among their mother's things, a machine of sewing. It didn't take him a lot of time to use the tool like toy for their free whiles and it developed this way with her their creativity. It began making pants for him, and then their friends who requested him these garments were. But Renzo was for more... it began to manufacture jeans. In the Italy of that time, it didn't not even exist the original jean, word that also, it sounded strange and very distant. But beyond that, Renzo had a good time with its own creations and it used them: denim pants with low waist, narrow leg up and bell below. The fortunate result for the market of the Italian fashion, was more than positive. That pant, it had not only liked the young designer's friends, but rather also, he/she began to work for a textile shop “Moltex”, company of which today is regular. When Renzo is able to obtain all the actions of the company, it plans the market strategies that so much had thought, developing its product like the philosophy of the mark, taking advantage to the denim at the a hundred for a hundred still in the gangplanks, and also, proposing it as the only contemporary garment that symbolizes freedom, comfort and nimbleness.
In the last decade, the creative ones and merchants of the Italian mark have rushed to several parallel business: country, eyeglasseses, jewels, shoes, among others. Such it is so from the year 2000, Diesel stops to only be a streetwear signature to become an extraordinary one producing of prêt-à-porter. Later Rosso, acquires actions of International Staff, distributor of deluxe signatures. Then it was shareholder besides Maison Martin Margiela and of Sophia Kokosalaki. He/she takes place and it distributes Dsquared and Vivienne Westwood. Their diversification has arrived until the vineyards, since bill with a Diesel Farm that produces wines and oils.
One of the most important investments in Rosso, was that of their advertising campaign. Their announcements have marked a landmark since, at the beginning of the '90, it began to exploit images, colors and styles characteristic of the years '50. such it is so in 1997 and in 2001 they were rewarded in the Festival of Publicity of Cannes. In all these campaigns, the main appeal required by the same Renzo, era to show the managerial spirit, and to intend themselves as the main consumers of the mark, and looking for to fall to the new consumers well. Therefore and with total success, after market studies, you reached the conclusion that the consumer of Diesel is convinced of the loyalty of the signature. In 2006, Diesel billed more than a thousand million Eurus.
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