The men now get ready but that never

In three years, the sale of masculine cosmetics was duplicated and the males passed of spending 70 to 150 weights to take care of your appearance.

The usage of cosmetic masculine products of high range was duplicated in the last three years, period during which the Argentinian of high middle class passed of spending about 70 monthly weights to erogar 150 weights in the care of your appearance.

Also, while in 2004 the sales of masculine selective cosmetics represented 15 percent of the total, in 2007 they climbed to 25 percent.

The director of Luxury items of L'Oreal indicated this way it, Valentine González who specified that "in so far in the year, you already registered an increment of 51 percent" in the product market directed to the segment the male population's ABC1, in comparison with 2006.

According to an investigation of Biotherm Homme, on the use of cosmetic masculine in the Argentinean market, you had a marked increment in the accept of the necessity of the self-care and the benefits that of they derive it.

The use of cosmetic products is no longer seen as characteristic of an enclosed segment, as metrosexuales, but as a more and more incorporate habit inside the population.

This way, for the men ABC1 the care of the appearance is not from an attributable issue to the personal vanity, but to a care responsible for the appearance.

You interview. Of those interviewed, 73 percent considers the self-care like a pleasant and quotidian activity; and 23 percent only sees it as a sacrifice.

For 98 percent, the personal aspect is perceived as a help for the personal evolution in different environments, and you improve the self-esteem.

As long as, 96 percent points out that you benefit the relationship with your couple; 95 sustain that you pioneer the social accept; and 88 percent estimates that you boost the labor development.

Also, 82 percent highlights that you favor the relationship with your children; and 60 consider that the cosmetics and the creams begin to be suitable as products that before they represented the woman and now they associate to the man.

As for the interest in the purchase of specific creams that you/they don't usually use, 41 percent wants to use affirmants for the abdomen; 39 wanted gel antibolsas; and 37 want to sample anti featherfews.