The importance of the pollings in the politics

The pollings, play an important role when referring to the politics. To understand it, you are to take like reference to United States, a country that, between the decade of the fifty and that of the sixty, you saw be born the great revolution that, still today, all you condition it: the import of the techniques of the commercial marketing to the land of the political propaganda.

Candidate transforms into a product and you should follow some standards. In 1960, during your first electoral campaign, John Fitzgerald Kennedy affirmed for the first time that have surveys in your hand.

The surveys facilitate to have information before making decisions. And that is compared with the concrete politician's image, and the image of the rivals is studied. All the strategies head, from then on, to bring near candidate to the ideal prototype. If the voters want a lot of intelligence, you attempt that they name him physician Honoris you cause. And the opponent's bugs are highlighted.

Jacques Seguela, advisory of Mitterand, era an expert in negativizar the opponent's positive attributes: if Giscard d'Estaign was good economist, you sold it as technocrat.

But the ideal leader varies according to the cultures and countries. You are some as Tony Blair whose image triumphs in the entire world. Suárez was also universally valid. On the other hand, Felipe González is mediterranean.